A leader in Canadian Crop production, Bayer Cropscience offers farmers a wide range of solutions, from crop protection products, seed treatment technologies and plant biotechnology.
Bayer was looking to broaden awareness of key product brands at Eastern agricultural trade show events through a fun and relevant activation.
Existing brand messaging utilized a light hearted and humourous tone to connect its products with farmers. To engage trade show attendees, a playfully competitive game app was developed, integrating relevantly targeted products and offering giveaways.
Pest Pong App
Graphic Design/ Art Direction
Agency: MacLaren McCann
Graphics Key Plan - Agri-Trade show in Edmonton
Modular Booth Configurations
iPad game app
iPad stand - cover plate graphics
Pull-Up Banner Graphics