Pest Pong App

Bayer Cropscience

2012

 

Graphic Design/ Art Direction

Agency: MacLaren McCann

A leader in Canadian Crop production, Bayer Cropscience offers farmers a wide range of solutions, from crop protection products, seed treatment technologies and plant biotechnology.

 

Bayer was looking to broaden awareness of key product brands at Eastern agricultural trade show events through a fun and relevant activation.

 

Existing brand messaging utilized a light hearted and humourous tone to connect its products with farmers. To engage trade show attendees, a playfully competitive game app was developed, integrating relevantly targeted products and offering giveaways.

 

Graphics Key Plan - Agri-Trade show in Edmonton

Modular Booth Configurations

iPad game app

iPad stand - cover plate graphics

Pull-Up Banner Graphics

Front Panel

Back Panel