A leader in Canadian Crop production, Bayer Cropscience offers farmers a wide range of solutions, from crop protection products, seed treatment technologies and plant biotechnology.

Bayer was looking to broaden awareness of key product brands at Eastern agricultural trade show events through a fun and relevant activation.

Existing brand messaging utilized a light hearted and humourous tone to connect its products with farmers. To engage trade show attendees, a playfully competitive game app was developed, integrating relevantly targeted products and offering giveaways.