A leader in Canadian Crop production, Bayer Cropscience offers farmers a wide range of solutions, from crop protection products, seed treatment technologies and plant biotechnology.

Agricultural trade shows provide a key means to communicate with its target demographic, and the existing Bayer Cropscience booth was ready for a new look.

To maintain a cohesive brand identity, the exhibit design employed a modular system, applicable to a variety of show settings. Maintaining clean lines and simple finishes, product graphics popped with the use of backlit boxes, completing a premium and professional booth.