CHIN International Picnic
Experiential Design/ Graphic Design
Agency: MacLaren McCann
The largest free multicultural festival in the world, CHIN Picnic provides an opportuntiy for families and communities to celebrate their unique cultures and have fun expressing their individuality. Chevrolet proudly celebrates multiculturalism and values the importance of family, community and the power of play.
The 2014 sponsorship had an opportunity to create a cross-cultural experience leveraging new global brand positioning following “The Power of Play”, which emphasized the positive role of sports across cultures.
In the spirit of play, families were engaged to test their skills in a series of fun soccer drills that aligned with Chevrolet’s longstanding Canadian Soccer Association sponsorship.
Soccer activation concept rendering
Final site plan - soccer activation & vehicle display
Soccer activation signage
Activation site flag markers
Soccer activation main signage