CHIN International Picnic

Chevrolet Sponsorship

2014

 

Experiential Design/ Graphic Design

Agency: MacLaren McCann

The largest free multicultural festival in the world, CHIN Picnic provides an opportuntiy for families and communities to celebrate their unique cultures and have fun expressing their individuality. Chevrolet proudly celebrates multiculturalism and values the importance of family, community and the power of play.

 

The 2014 sponsorship had an opportunity to create a cross-cultural experience leveraging new global brand positioning following “The Power of Play”, which emphasized the positive role of sports across cultures.

 

In the spirit of play, families were engaged to test their skills in a series of fun soccer drills that aligned with Chevrolet’s longstanding Canadian Soccer Association sponsorship.

 

Soccer activation concept rendering

Final site plan - soccer activation & vehicle display

Soccer activation signage

On-site signage

Activation site flag markers

Soccer activation main signage