Amazing Race Canada

Chevrolet Sponsorship

2014

 

Design

Agency: MacLaren McCann

As returning lead sponsor for the second season of the Amazing Race Canada, Chevrolet had the opportunity to feature their newly launched 2014 Silverado trucks at the live televised finale event.

 

To visually communicate the launch messaging of a dependable and strong brand, with consideration to limited screen time, simple forms and materials were employed in the design of the vehicle signage.

 

Photography: The Exhibit Store

Display rendering - the finale location was kept secret throughout the design phase

Full Vehicle Wrap - Chevrolet Camaro

Display detailing, finishes and dimensions

Display Rendering - The location was kept secret throughout the design phase

Alternate Ideations

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