As returning lead sponsor for the second season of the Amazing Race Canada, Chevrolet had the opportunity to feature their newly launched 2014 Silverado trucks at the live televised finale event.
To visually communicate the launch messaging of a dependable and strong brand, with consideration to limited screen time, simple forms and materials were employed in the design of the vehicle signage.
Amazing Race Canada
Agency: MacLaren McCann
Full Vehicle Wrap - Chevrolet Camaro
Photography: The Exhibit Store
Display Rendering - The location was kept secret throughout the design phase
Display rendering - the finale location was kept secret throughout the design phase