Suhaag Wedding Show
Experiential Design/ Art Direction/ Graphic Design
Agency: MacLaren McCann
As the largest South Asian wedding show in North America, Suhaag attracts a wide breadth of the market, from soon-to-be brides and grooms to their families and friends. Chevrolet was relevantly positioned as the brand of choice to showcase its accessible and reliable vehicle line up.
The experiential solution involved a consumer engaging “Newlywed” game-show activation, within
a vibrantly designed booth featuring two Chevrolet vehicles.
Couples took center stage as a host asked a series of questions, revealing how well the partners knew each other. Utilizing ipads, participants secretly answered questions within each Chevrolet vehicle, providing an opportunity to explore its features. Final results were displayed on an LCD screen while spectators watched the couples reactions.
LCD Screen Graphics
Generic event signage
Photography: Richard Budman