Suhaag Wedding Show

Chevrolet Sponsorship

2013

 

Experiential Design/ Art Direction/ Graphic Design

Agency: MacLaren McCann

As the largest South Asian wedding show in North America, Suhaag attracts a wide breadth of the market, from soon-to-be brides and grooms to their families and friends. Chevrolet was relevantly positioned as the brand of choice to showcase its accessible and reliable vehicle line up. 

 

The experiential solution involved a consumer engaging “Newlywed” game-show activation, within

a vibrantly designed booth featuring two Chevrolet vehicles.

 

Couples took center stage as a host asked a series of questions, revealing how well the partners knew each other. Utilizing ipads, participants secretly answered questions within each Chevrolet vehicle, providing an opportunity to explore its features. Final results were displayed on an LCD screen while spectators watched the couples reactions.

2013 Suhaag Show Pyaar Ki pop quix at Chevrolet Booth
2013 Suhaag Show Pyaar Ki pop quix at Chevrolet Booth
2013 Suhaag Show Pyaar Ki pop quix at Chevrolet Booth

Gameshow App

2013 Suhaag Show Pyaar Ki pop quix at Chevrolet Booth

LCD Screen Graphics

Game signage

Chevrolet Booth at 2013 Suhaag Wedding Show

Booth display

Generic event signage

Contest signage

Vehicle signage

Photography: Richard Budman