IIHF Women’s World Championship

Chevrolet Sponsorship

2013

 

Graphic Design

Agency: MacLaren McCann

Featuring the best female hockey players in the world, the 2013 Women’s World Hockey tournament held in the Canadian capital, Ottawa, was a significant opportunity for Chevrolet to show its support for grassroots girls hockey and continue to build its relationship with Hockey Canada.

 

In support of Team Canada, Chevrolet was positioned to capture the pride and passion of attending hockey fans through numerous activation sites. Chevrolet gave fans a unique opportunity to write messages of support on fully wrapped, Team Canada inspired Chevrolet vehicles.

Full vehicle wrap - Chevrolet Camaro

Activation site signage

Photography: Richard Budman

Photography: Richard Budman

Photography: Richard Budman

Signed Chevrolet Trax - full vehicle graphic wrap

Video by: Richard Budman

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