
IIHF Women’s World Championship
Chevrolet Sponsorship
2013
Graphic Design
Agency: MacLaren McCann
Featuring the best female hockey players in the world, the 2013 Women’s World Hockey tournament held in the Canadian capital, Ottawa, was a significant opportunity for Chevrolet to show its support for grassroots girls hockey and continue to build its relationship with Hockey Canada.
In support of Team Canada, Chevrolet was positioned to capture the pride and passion of attending hockey fans through numerous activation sites. Chevrolet gave fans a unique opportunity to write messages of support on fully wrapped, Team Canada inspired Chevrolet vehicles.


Full vehicle wrap - Chevrolet Camaro


Activation site signage

Photography: Richard Budman

Photography: Richard Budman

Photography: Richard Budman

Signed Chevrolet Trax - full vehicle graphic wrap
Video by: Richard Budman