Chevrolet proudly sponsored the 2013 Toronto Caribbean Carnival with a fleet of exuberantly decaled vehicles for its Junior Carnival, King & Queen ceremony and most notably the Grand Parade which spans a 3.5km stretch along Toronto’s waterfront, drawing millions of visitors and online viewership from around the world.

Embracing the vibrancy and grand spectacle of the multicultural celebration, vehicle designs were inspired by the feather adorned costumes of festival dancers. To integrate Chevrolet’s activation at the Junior Carnival a live dj was incorporated amongst the vehicles, creating an extension of the parade and a space for guests to dance.