Toronto Caribbean Carnival

Chevrolet Sponsorship

2013

 

Graphic Design/ Experiential Design

Agency: MacLaren McCann

Chevrolet proudly sponsored the 2013 Toronto Caribbean Carnival with a fleet of exuberantly decaled vehicles for its Junior Carnival, King & Queen ceremony and most notably the Grand Parade which spans a 3.5km stretch along Toronto’s waterfront, drawing millions of visitors and online viewership from around the world.

 

Embracing the vibrancy and grand spectacle of the multicultural celebration, vehicle designs were inspired by the feather adorned costumes of festival dancers. To integrate Chevrolet’s activation at the Junior Carnival a live dj was incorporated amongst the vehicles, creating an extension of the parade and a space for guests to dance.

Photography: Richard Budman

Full graphic wrap - parade vehicle - Chevrolet Camaro

Junior Caribbean Carnival

Activation Site

Activation site plan

Photography: Richard Budman

Activation site flags

Photography: Richard Budman

Photography: Richard Budman

Counter graphic - CSR booth

Photography: Richard Budman

CSR T-Shirts

Photography: Richard Budman

Grande Parade vehicles

Photography: Richard Budman

Grande Parade along Lakeshore Blvd

Photography: Richard Budman